Hindustan Unilever’s Strategic Move: Acquiring Minimalist for $350 Mn
Hindustan Unilever’s Strategic Move: Acquiring Minimalist for $350 Mn
Hindustan Unilever Limited (HUL) is in advanced talks to acquire Minimalist, a thriving D2C skincare brand, for $350 million (₹3,000 crore). This acquisition highlights HUL’s commitment to innovation and expanding its beauty and personal care segment.
Key Points:
Minimalist’s revenue surged 89% YoY to ₹350 crore in FY24.
This deal aligns with HUL’s strategy to diversify and rejuvenate its product portfolio.
Exciting growth ahead for both brands!
