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Success Stories
Tier 2 and Tier 3 Cities: The Emerging Hotspots for Electric Vehicles
Ever noticed how the REAL action happens where no one’s looking?
While metro cities grabbed headlines, smaller cities quietly became EV hotspots.
→ 40% of India’s EV sales now come from Tier 2 & 3 cities
→ Charging stations grew 77% in 2023 (40% in smaller cities!)
→ Surat installed 100+ charging stations in just one year
Why? Affordability meets practicality.
The Tata Nexon EV ($17K) isn’t just changing how we drive—it’s reshaping WHERE the EV revolution happens.
Remember: The next big thing rarely starts big.
Read full article to discover how these overlooked cities are driving India’s sustainable future.
E-Commerce in 2024: Tier-III Cities Fuel Fashion and Beauty Boom
🚀 E-Commerce Revolution: Tier-III Cities Steal the Spotlight in 2024! 🛒
India’s e-commerce story reached new heights in 2024, with Tier-III cities driving unprecedented growth. From a 200% surge in travel accessories to a 29% dominance of fashion and beauty categories, smaller cities are shaping the future of online shopping.
💡 Key Highlights:
✅ Beauty, wellness, and personal care claimed 20% of total orders, reflecting a shift toward self-care.
✅ Discounts hit a high of 30%, boosting spending across FMCG, electronics, and home décor.
✅ Omnichannel retail strategies surged by 40%, offering seamless shopping experiences.
With internet penetration and logistics improving, the era of inclusive e-commerce is here. 🌟
hashtag#ECommerce hashtag#Tier3Cities hashtag#DigitalIndia hashtag#RetailInnovation hashtag#Growth
Hindustan Unilever’s Strategic Move: Acquiring Minimalist for $350 Mn
Hindustan Unilever’s Strategic Move: Acquiring Minimalist for $350 Mn
Hindustan Unilever Limited (HUL) is in advanced talks to acquire Minimalist, a thriving D2C skincare brand, for $350 million (₹3,000 crore). This acquisition highlights HUL’s commitment to innovation and expanding its beauty and personal care segment.
Key Points:
Minimalist’s revenue surged 89% YoY to ₹350 crore in FY24.
This deal aligns with HUL’s strategy to diversify and rejuvenate its product portfolio.
Exciting growth ahead for both brands!
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