Benefits of Market Research & Feasibility Studies
We specialize in market research and feasibility studies, providing you with the insights and data necessary to make informed business decisions. Our comprehensive approach ensures that your business strategies are grounded in solid research and analysis, reducing risks and increasing the chances of success.
Market Analysis
Conducting in-depth analysis of market trends, customer demographics, and competitive landscape to identify opportunities and threats.
Feasibility Assessment
Evaluating the viability of new projects or ventures, including financial, operational, and market feasibility.
Consumer Behavior Studies
Understanding consumer preferences, behaviors, and buying patterns to inform product development and marketing strategies.
Competitor Analysis
Analyzing key competitors to benchmark performance and identify areas for differentiation.
We provide the best tailored and personalized solutions based on your business needs.
We provide tailored solutions for market research and feasibility studies, ensuring that every analysis is customized to meet your specific business needs. Our personalized approach delivers the insights you need to make informed, strategic decisions with confidence.
Our Market Research & Feasibility Studies Services Include
SWOT Analysis
Assessing the strengths, weaknesses, opportunities, and threats related to your business or project.
Demand Forecasting
Predicting future market demand to help in planning production, inventory, and supply chain management.
Economic Impact Studies
Analyzing the economic implications of a proposed business venture or market entry.
Regulatory & Compliance Research
Investigating industry regulations and compliance requirements to ensure your business adheres to all legal standards.
Site Selection Studies
Conducting research to identify the most suitable locations for business expansion or new facilities.
Risk Assessment
Identifying potential risks associated with a new market or project and providing strategies to mitigate them.
Market Research & Feasibility Studies – FAQs
What is market research and why is it important?
Market research is the process of collecting and analyzing data about your target market, competitors, and customer preferences. It helps businesses make informed decisions, identify opportunities, and reduce risk.
What does a feasibility study include?
A feasibility study evaluates the viability of a proposed business idea or expansion. It includes market potential analysis, financial projections, operational feasibility, legal checks, and risk assessment.
How does Accume support businesses with market research?
Accume conducts in-depth primary and secondary research, competitor benchmarking, customer profiling, demand forecasting, and market sizing across various industries.
When should a feasibility study be conducted?
A feasibility study should be conducted before launching a new product, entering a new market, setting up a new location, or investing in a major business decision to avoid costly mistakes.
Who needs market research and feasibility services?
Startups, MSMEs, investors, corporates, and franchise brands all benefit from these services, especially when planning expansion, diversification, or entering unknown markets.
Do you provide industry-specific market insights?
Yes. Accume offers tailored market insights for sectors like food & beverage, retail, healthcare, hospitality, edtech, wellness, real estate, and more.
What is the difference between market research and feasibility study?
Market research focuses on understanding the market environment, while a feasibility study assesses the practicality and profitability of a specific business idea or expansion.
How long does it take to complete a market research or feasibility project?
Depending on the scope, a typical project takes 2 to 6 weeks. This includes research, analysis, stakeholder discussions, and final reporting.
What are the deliverables of your research and feasibility services?
Accume delivers a detailed research report, opportunity assessment, SWOT analysis, go/no-go recommendation, and business case justification.
Can this service help attract investors or partners?
Yes. A well-structured feasibility report builds investor confidence by showcasing thorough validation, market potential, and realistic ROI projections.