Business Transformation

Brand Expansion, Business Transformation, Go to Market Strategy, Sales & Marketing

Tier 2 and Tier 3 Cities: The Emerging Hotspots for Electric Vehicles

Ever noticed how the REAL action happens where no one’s looking?

While metro cities grabbed headlines, smaller cities quietly became EV hotspots.

→ 40% of India’s EV sales now come from Tier 2 & 3 cities
→ Charging stations grew 77% in 2023 (40% in smaller cities!)
→ Surat installed 100+ charging stations in just one year

Why? Affordability meets practicality.

The Tata Nexon EV ($17K) isn’t just changing how we drive—it’s reshaping WHERE the EV revolution happens.

Remember: The next big thing rarely starts big.

Read full article to discover how these overlooked cities are driving India’s sustainable future.

Brand Building, Business Transformation, Sales & Marketing

E-Commerce in 2024: Tier-III Cities Fuel Fashion and Beauty Boom

🚀 E-Commerce Revolution: Tier-III Cities Steal the Spotlight in 2024! 🛒

India’s e-commerce story reached new heights in 2024, with Tier-III cities driving unprecedented growth. From a 200% surge in travel accessories to a 29% dominance of fashion and beauty categories, smaller cities are shaping the future of online shopping.

💡 Key Highlights:
✅ Beauty, wellness, and personal care claimed 20% of total orders, reflecting a shift toward self-care.
✅ Discounts hit a high of 30%, boosting spending across FMCG, electronics, and home décor.
✅ Omnichannel retail strategies surged by 40%, offering seamless shopping experiences.
With internet penetration and logistics improving, the era of inclusive e-commerce is here. 🌟

hashtag#ECommerce hashtag#Tier3Cities hashtag#DigitalIndia hashtag#RetailInnovation hashtag#Growth

Business Transformation