E-Commerce in 2024: Tier-III Cities Fuel Fashion and Beauty Boom
🚀 E-Commerce Revolution: Tier-III Cities Steal the Spotlight in 2024! 🛒
India’s e-commerce story reached new heights in 2024, with Tier-III cities driving unprecedented growth. From a 200% surge in travel accessories to a 29% dominance of fashion and beauty categories, smaller cities are shaping the future of online shopping.
💡 Key Highlights:
✅ Beauty, wellness, and personal care claimed 20% of total orders, reflecting a shift toward self-care.
✅ Discounts hit a high of 30%, boosting spending across FMCG, electronics, and home décor.
✅ Omnichannel retail strategies surged by 40%, offering seamless shopping experiences.
With internet penetration and logistics improving, the era of inclusive e-commerce is here. 🌟
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