Private equity Tag
Merger & Acquisition, Strategic Advisory

Hindustan Unilever’s Strategic Move: Acquiring Minimalist for $350 Mn

Hindustan Unilever’s Strategic Move: Acquiring Minimalist for $350 Mn

Hindustan Unilever Limited (HUL) is in advanced talks to acquire Minimalist, a thriving D2C skincare brand, for $350 million (₹3,000 crore). This acquisition highlights HUL’s commitment to innovation and expanding its beauty and personal care segment.

Key Points:

Minimalist’s revenue surged 89% YoY to ₹350 crore in FY24.

This deal aligns with HUL’s strategy to diversify and rejuvenate its product portfolio.

Exciting growth ahead for both brands!

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