Pricing & Revenue Management

The 2024 Festive Strategy of Amazon India That Altered Premium Ecommerce

India’s Amazon’s Dazzling Feats: Renewed Premium E-commerce Age in India

Did you know Amazon has just smashed records in the whole of India during the 2024 festive season?

The following are the insights from their winning strategy:

– Premiumization: This refers to upscale goods, particularly in Tier II and Tier III cities.
– Lightning-speed delivery: Same-day and next-day delivery to millions of consumers.
– Empowering sellers: A platform that allows small businesses to thrive and scale.

Want to know more? Then read our latest article and dive deeper into the strategies that took Amazon India to new heights.

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