Shubham Lokhande
Brand Building, Business Transformation, Sales & Marketing

E-Commerce in 2024: Tier-III Cities Fuel Fashion and Beauty Boom

🚀 E-Commerce Revolution: Tier-III Cities Steal the Spotlight in 2024! 🛒

India’s e-commerce story reached new heights in 2024, with Tier-III cities driving unprecedented growth. From a 200% surge in travel accessories to a 29% dominance of fashion and beauty categories, smaller cities are shaping the future of online shopping.

💡 Key Highlights:
✅ Beauty, wellness, and personal care claimed 20% of total orders, reflecting a shift toward self-care.
✅ Discounts hit a high of 30%, boosting spending across FMCG, electronics, and home décor.
✅ Omnichannel retail strategies surged by 40%, offering seamless shopping experiences.
With internet penetration and logistics improving, the era of inclusive e-commerce is here. 🌟

hashtag#ECommerce hashtag#Tier3Cities hashtag#DigitalIndia hashtag#RetailInnovation hashtag#Growth

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Merger & Acquisition, Strategic Advisory

Hindustan Unilever’s Strategic Move: Acquiring Minimalist for $350 Mn

Hindustan Unilever’s Strategic Move: Acquiring Minimalist for $350 Mn

Hindustan Unilever Limited (HUL) is in advanced talks to acquire Minimalist, a thriving D2C skincare brand, for $350 million (₹3,000 crore). This acquisition highlights HUL’s commitment to innovation and expanding its beauty and personal care segment.

Key Points:

Minimalist’s revenue surged 89% YoY to ₹350 crore in FY24.

This deal aligns with HUL’s strategy to diversify and rejuvenate its product portfolio.

Exciting growth ahead for both brands!

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Market Research & Feasibility Studies, Pricing & Revenue Management

The 2024 Festive Strategy of Amazon India That Altered Premium Ecommerce

India’s Amazon’s Dazzling Feats: Renewed Premium E-commerce Age in India

Did you know Amazon has just smashed records in the whole of India during the 2024 festive season?

The following are the insights from their winning strategy:

– Premiumization: This refers to upscale goods, particularly in Tier II and Tier III cities.
– Lightning-speed delivery: Same-day and next-day delivery to millions of consumers.
– Empowering sellers: A platform that allows small businesses to thrive and scale.

Want to know more? Then read our latest article and dive deeper into the strategies that took Amazon India to new heights.

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Market Research & Feasibility Studies

How B2B Fintech Is Changing the Game in Banking

How B2B Fintech Is Changing the Game in Banking

In today’s rapidly evolving financial landscape, B2B fintech is reshaping the game for banks and businesses alike. From real-time payment solutions to advanced data analytics, fintech innovations are driving efficiency, enhancing customer experiences, and opening new avenues for growth.

Banking is no longer just a service—it’s a transformative partnership.

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